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Kellogg’s Frosted Mini Wheats makes you more attentive than being stabbed in the face

Posted on Tuesday 29 July 2008

I saw a great slogan on a box of cereal that my roommate bought today: “Eating a breakfast of Kellogg’s Frosted Mini-Wheats cereal is clinically shown to improve kids’ attentiveness by nearly 20%!1

The best part was the footer on the bottom of the back of the box:

1Based upon independent clinical research, kids who ate Kellogg’s Frosted Mini-Wheats cereal for breakfast had up to 18% better attentiveness three hours after breakfast than kids who ate no breakfast.”

No breakfast?? Lol. 18% is not a staggering statistic for starving children trying to focus. In a related study, 15% of the children could focus better when they weren’t being stabbed in the face.

Come on people. We’re still ok with stuff like this?


2 Comments for 'Kellogg’s Frosted Mini Wheats makes you more attentive than being stabbed in the face'

  1.  
    Dee
    July 30, 2008 | 2:18 pm
     

    LOL!!!

    I want to see the stats on this!

    Dee

  2.  
    Captain
    November 13, 2008 | 4:46 pm
     

    Ha! That’s Burnett. They learned those tricks from selling cigarettes! Who knew Marlboro’s and Frosted Mini Wheats had so much in common?

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